Starbucks Coffee Co.

On behalf of the Steering Committee members at Starbucks, I would like to express our appreciation to you for your leadership and guidance with our strategic planning efforts. Your insights in assisting us to identify the best process to deal with the critical issues of a fast-growing business have proven very valuable. Your direction in establishing effective groups has helped achieve improved clarity of purpose for us. And, your sensitivity to our culture enables us to accept your views. It has been a pleasure working with you.

Howard Schultz
Chairman & Chief Executive Officer
Starbucks Coffee Company

In business, as is always in life, it is the questions we ask that determine our success or failure. Norm Levy is the master at helping organizations determine the right questions to ask about who they are and what they want to accomplish. His “Seven Questions” certainly helped Starbucks at a very crucial time in our growth.

Howard Behar
Former President & Board Member
Starbucks Coffee Company

Restaurants Unlimited, Inc.

During the last year Norm Levy assisted our Senior Management Team in achieving consensus on direction for our company’s growth and in assessing our leadership capability for achieving our mission. Norm was effective at achieving these results because of his commitment to a process that achieved consensus at every important decision point and by adding his professional expertise when leadership was necessary to assist our Team in seeing what could be. Norm’s obvious skills in facilitating a senior level group, combined with his personal interest in our company got us a result that we believe will move us to our objectives more quickly than we could have on our own.

Raymond W. Lindstrom
President & Chief Executive Officer
Restaurants Unlimited, Inc.

Kibble & Prentice

On behalf of the Kibble & Prentice senior partners, I want to thank you for the service you provided. Your professional approach to assisting us in clarifying our strategic intent helped lay the foundation for the recent significant growth our firm has achieved. Revenues have increased by nearly 60% and our bottom line has increased five-fold. We want to thank you for your assistance in helping us break through to new performance levels.

Arlen I. Prentice
Co-Chairman
Kibble & Prentice

John Fluke Manufacturing Co.

It has been refreshing to be coached through Strategic Development’s Critical Issues Management process. Your leadership in issue prioritization and project planning has been the best I have seen. I look forward to continuing our relationship.

George M. Winn
President & C.E.O.
John Fluke Manufacturing Co.

Eldec Corporation

Eldec has made significant strides in the past two years in defining critical strategic issues and framing responses to them, guided by the expert hand of Norm Levy. Norm’s personal skill at framing important questions and facilitating teamwork among key executives, each of whom enjoy considerable autonomy, has been a major contributor to our progress in formulating future direction and strategic plans. As a result, market strategies have been refined, organizational structure changed and succession planning begun in earnest. I expect that Norm Levy will continue to be a part of our planning process as new critical issues emerge.

Thomas K. Brown
President & C.E.O.
Eldec Corporation

Boeing Computer Services

Norm’s seven-step process for strategic development with a focus on simplicity worked extremely well. He has an appropriate balance between substance and process and an acute awareness of what techniques work best in a given situation to get at the heart of an issue. He demonstrated a great deal of flexibility in modifying his approach to meet our particular circumstances. He was particularly adroit at helping us weave some of our preliminary strategic efforts into the larger framework. I have no doubt about Norm’s ability to greatly enhance our strategic developments. Everyone on my staff has been highly complementary about Norm’s value-add to resolving major strategic issues for our organization. I would recommend him without reservation.

Elizabeth F. Otis
Director of Materiel
Boeing Computer Services

GVA Kidder Matthews Client

I have worked closely this past year with Norm Levy, President of Strategic Development Corporation, during which time Norm has been a valuable asset in strategically thinking about our firm’s future. His outside perspective enabled us to objectively look at critical growth issues.
We look forward to a long-term relationship with Norm. Please do not hesitate to contact me if you require additional information.

Jeffrey S. Lyon, CCIM, SIOR
Chairman & CEO